ADM’s vision is to see women from generation to generation flourishing in Kingdom work and our mission is to raise up women with theological formation for practical and public engagement.

At the Annual Funding Event (AFE), ADM awards funding to Australian Christian women to support them and multiply their effectiveness as they use their opportunities and gifts to develop gospel-shaped innovations.

In concrete terms, through the AFE, ADM provides financial support and training opportunities for Australian Christian women who are leading initiatives that are aligned with our focus areas of FORM (theological formation), ENGAGE (public engagement) and DO (mercy & justice). Those that successfully apply to appear at the AFE will pitch for funding for their organisation on the day. ADM awards a grand total of AUD$60,000 in funding. The Annual Funding Event is also the entry point for ADM’s incubator program, a year of support comprising of four retreats and a mentor-match to support women in growing their organisations.

We welcome initiatives in any form of organisation: ministry, social enterprise, charities, community organisations, and for-profit companies. We also encourage applications from any stage of organisation. You can apply for funding to explore your idea, or to find the next stage for your established company. Applicants will be assessed in three categories corresponding to the stage of the initiative: idea; prototype; and start-up and beyond.

Examples of funding requests include: user research to provide proof-of-concept; professional development to equip the leader; strategic hire to grow the initiative; purchase of a resource to increase capacity; and development of a tool to move towards sustainability. If you’re not sure if funding through the AFE is a good fit for you, read the FAQ on our website and get in touch with us.

2019 Dates

Friday 14 June 2019: Expressions of Interest (EoI) to Apply are open

Saturday 6 July 2019, 11.59pm AEST: EoIs are closed

Tuesday 9 July 2019: Successful EoIs invited to submit a full application

Saturday 27 July 2019, 11.59pm AEST: Full application deadline

Wednesday 7 August 2019: Successful applicants invited to pitch

Wednesday 4 September 2019, 10am-4pm: ADM Annual Funding Event in Sydney

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ADM’s Focus Areas

The ADM Annual Funding Event provides support for Australian Christian women leading gospel-shaped initiatives that are aligned with ADM’s strategic focus areas of FORM, ENGAGE and DO.  

FORM (theological formation): These initiatives seek to reorient people to Christ for theological formation. Ministry, mission work or projects of theological education fit here, pointing people to Jesus and building them up in their faith in Him.

ENGAGE (public engagement): These initiatives seek to engage our neighbours as public and friend with the good news of Jesus. Projects that enhance a Christian’s capacity to make the gospel intelligible in any sphere fit here.

DO (mercy & justice): These initiatives seek to do justice and mercy, tackling poverty for women and children. Projects that inspire faith in action fit here and those working with an applied theology of ministry in areas such as mental health, pastoral care or countering domestic violence. 

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To be eligible to apply for funding at the AFE, the applicant must:

• Be a citizen, resident or refugee of/in Australia;

• Be 18 years or older;

• Be a Christian woman;

• Have an understanding of ADM and a personal commitment to ADM’s mission to

“raise up women with theological formation for practical and public engagement.”

• Be leading a ministry, initiative or organisation, or have an idea for a ministry, initiative or organisation that she intends to lead, which is aligned with ADM’s focus areas of FORM , ENGAGE or DO.

Assessment Criteria

All applications and pitches at the Annual Funding Event are assessed against the following criteria:

  • Alignment of the initiative with ADM’s focus areas of FORM, ENGAGE or DO.

  • Necessity: evidence that the organisation is meeting an identifiable need and provides something relevant and important to the proposed beneficiaries.

  • Quality (assessed relative to the organisation’s purpose and stage): strong leadership; sound governance, effective operational systems, financial viability; sound strategy; relevant capacity and experience in the organisation.

  • Viability: the likelihood the funding will achieve the aims for which it is requested, and a plan to demonstrate this.

  • Impact: connections between the project and Christian faith, and the potential of the organisation to impact beneficiaries (e.g., users, neighbours, communities, churches or organisations) in ways shaped by the gospel.

  • Capacity-building: the likelihood that receiving this funding will help the pitcher progress to the next step in reaching her larger vocational goals.


Applications will be assessed in one of the following groups which correspond to the stage that the ministry, initiative or organisation is at presently:

1. Idea – your ministry, initiative or organisation exists only as a concept. You may have done some research and have an idea of what you will provide, but you have not yet begun building your offering.

2. Prototype – you have something to demonstrate that your idea works. You may have tested it with some initial users, but your development is not complete.

3. Startup and beyond – you are already serving users.

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ADM awards a total of $60,000 in funding on the day of the Annual Funding Event:

  • $5,000 to the best idea

  • $15,000 to the best prototype

  • $30,000 to the best start-up and beyond.

$1,000 will be awarded to all other women who pitch on the day. The winner of the People’s Choice Award will receive an additional $1,000 on top of any other award.

The AFE is also the entry point for ADM’s incubator and mentoring program.  

How to Apply

Applications are now closed.

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